He is best known for his catchphrase "What Happened?", a question he would playfully pose to a losing team he would call out by name and feature in his videos. His posts helped him quickly rise to social media fame with over 1.2 million followers on TikTok with some videos getting over 9.3 million likes.

But beyond the catchphrase, what attracted people was James's authentic enthusiasm for sports. He is a lifelong sports fan, especially of WWE, basketball, and football. He has incredible insight into the sports he follows. In high school, James served in a variety of roles, helping the football team. His Impact was felt in many ways, including pre-game pep talks to the team and in-game encouragement to the coaching staff. This enthusiasm even led James to suit up and play for his team, scoring a touchdown in his senior year, something he had always dreamed of.